Target Market
This Target Market Determination (TMD) sets out the target market for our Savings Account.
Product Description and Key Attributes
The Savings Account key attributes that will impact whether it is likely to be appropriate for the target market include:
- a 100% digital online application process;
- an ongoing variable interest rate that is subject to change over time;
- no upfront or ongoing monthly account keeping fees;
- the flexibility to make and receive payments digitally using online banking; and
- no introductory, honeymoon or bonus interest rate conditions.
Description of objectives, needs and financial situation
This product is appropriate for a customer with the following likely objectives, needs and financial situation, including a customer:
- with a need to deposit money with a Bank;
- who wants the flexibility to be able to access their money ‘at call’;
- who wants to earn interest; and
- who is comfortable to transact electronically and receive all notices via email or via Alex Electronic Banking.
This product is not suitable for a customer that:
- wants to earn interest at a fixed interest rate;
- wants to make BPAY or Osko by BPAY payments;
- wants to make payments by direct debit;
- wants to make scheduled recurring electronic payments in Electronic Banking (single transactions are supported);
- requires an overdraft facility;
- requires a joint savings account or needs an authorised representative to act on their behalf with access to Alex Electronic Banking. No online access is supported for appointed attorneys, advisors or other representatives; or
- does not have basic digital access, for example access to email for purposes of receiving electronic customer communications.
Description of Customer Profile
- This product is only available to customers that meet Alex identification requirements and are:
- 18 years or older;
- An Australian Citizen or Australian Permanent Resident with the ability to provide Alex with a valid Australian issued Photo ID (Passport or Drivers Licence); and
- Residing in Australia at the time of the application.
- The Alex Savings Account is subject to our Savings Terms and Conditions, available at www.alex.bank.
- The product is appropriate for the target market on the basis that the key attributes of the product, as set out in this determination, address the objectives, financial situation and needs of consumers in the target market.